DE method – B2C Ideal Customer Worksheet

DE Method - B2C Ideal Customer Worksheet

Understanding buyer personas helps better understand your current and prospective customers. Content creation takes less effort once you can align the development of your products and services with the specific behaviors, desires and concerns of your demographic. The purpose of this exercise is to imagine an ideal client and take a moment to dream in to their daily experience. This will allow us to understand their deeper needs and feelings. When we understand their needs and feelings we can better capture their attention in our marketing campaigns. This will allow us to create a consistent brand voice that successfully develops customer relationships in the lead phase of the sales process through content marketing. By developing your relationship with a lead before they reach out to you, the likelihood that these leads will turn into paying customers increases.

Name*
First Last
Company*

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Gender
Marital Status
How old? Please do not give a range - what age, exactly?*
Did they go to school?*
What would their field of study be?*
What would be their yearly income?*
Working? Where? Doing what? Is it a job or a career? Do they like their job?*

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What words would they use to describe themselves?*
Separate with commas
What is their immediate goal? Their five year goal?*
Where do they shop?*
What are the dreams and aspirations? What obstacles stand in the way of these dreams and aspirations?*
What problem does your product or service solve for them?*

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Their would-be typical behaviors*
What does she like to read? What does he watch or listen to?
What are their fears? What keeps them up at night?*
What fears do they have that relate to your service or product.*
What's their biggest worry about the kind of thing you sell?
What do they value the most?*

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DE method – B2C Ideal Customer Worksheet

DE Method - B2C Ideal Customer Worksheet

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